INDIEVILLE.NET PRIVACY POLICY

INDIEVILLE.NET is committed to protecting the privacy of its visitors and has prepared the following statement to inform users how personally identifying information and non-personally identifying information is gathered from our website and used by INDIEVILLE.NET. INDIEVILLE.NET encourages its website users to be smart about choosing when, and to whom, to release information online. This policy may be updated from time to time, so please check back periodically. We will notify you of significant changes by prominently posting them at our site, or by sending an e-mail to the primary address specified in your account. Please note that INDIEVILLE.NET is intended for use in any country and, therefore, INDIEVILLE.NET's Privacy Policy is specifically directed towards all those visiting the site.

NON-PERSONALLY IDENTIFIABLE INFORMATION
Certain non-personally identifiable information about our visitors is collected by the standard operation of INDIEVILLE.NET's internet servers and through the use of "cookie" technology (as described below), such as the type of internet browser you are using and the domain name of your internet service provider, where you go within the site, how much time you spend in any particular area and what you buy.

COOKIES
A "cookie" is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. All sites on INDIEVILLE.NET where you are prompted to log-in or that are customizable by you require that you accept cookies. Generally, we use cookies to:

1. Remind us of who you are and to access your account information (stored on our computers) in order to deliver to you a better and more personalized service. This cookie is set when you register or "Sign In" and is modified when you "Sign Out" of our services. INDIEVILLE.NET also uses cookies to store your zip code for other services, such as facilitating your subscribing to Indieville via the website.
2. Estimate our audience size. Each browser accessing INDIEVILLE.NET is given a unique cookie which is then used to determine the extent of repeat usage, usage by a registered user versus by an unregistered user, and to help target advertisements based on user interests and behavior.
3. Assist us in tracking visits to and business at our store, and to process the items in your shopping basket. This information collected by cookies is sometimes called "clickstream" or "click trail" and may also describe which pages you have seen in each part of the store.
4. Track your progress and number of entries in some of our promotions, sweepstakes and contests. When a INDIEVILLE.NET-hosted promotion uses cookies, the information written to the cookie indicates the player's progress through the promotion, and may be used to track entries, submissions, and status in prize drawings.
5. Measure certain traffic patterns, which areas of the INDIEVILLE.NET web site you have visited, and your visiting patterns in the aggregate. We use this research to understand how our users' habits are similar or different from one another so that we can make each new experience on INDIEVILLE.NET a better one. We may use this information to better personalize the content, banners, and promotions that you and other users will see on our sites.

Advertisers that serve ads onto INDIEVILLE.NET may also use their own cookies.
You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you will be unable to use those INDIEVILLE.NET services that require registration in order to participate. These services include (but are not limited to): e-mail schedule reminders, subscribing to Indieville via the website, participating in any loyalty or incentive programs and customizing your home page.

Information collected by the standard operation of INDIEVILLE.NET's internet servers and through the use of cookies is analyzed by INDIEVILLE.NET only in aggregate form and is used to improve the content of our website, to tailor the content and/or layout to consumer trends and to notify users about updates to the site. INDIEVILLE.NET reserves the right to disclose or otherwise utilize this information in aggregate form, for any purpose, in its sole judgment.

Log data collected on web servers both within INDIEVILLE.NET's control and under the confidential control of INDIEVILLE.NET's third party ad service provider(s) supplies INDIEVILLE.NET with aggregate information about the number of visits to different pages on our site. This information is not personally identifiable information and is used by INDIEVILLE.NET to improve the content of our website.

PERSONALLY IDENTIFIABLE INFORMATION COLLECTION AND USE
INDIEVILLE.NET also collects personally identifiable information (such as your name, street address, telephone number and e-mail address) from voluntary submissions as part of site registration, sweepstakes, contests, and other online promotions, when you place an order for merchandise, complete a survey that we use for research purposes, or when you report a problem with our site or one of our services. We also enable users to provide their mobile phone numbers and carriers so that they can sign up for wireless updates and other promotions. In addition, if you contact Indieville Online, we may keep a record of that correspondence.

Personally identifiable information will be used by INDIEVILLE.NET (1) to process your requests (e.g., register you for a contest or sweepstakes or fulfill your merchandise order); (2) to communicate with you or personalize the site based on your stated interests and preferences or make related offers to you; (3) to administer the site or serve you when you have questions or problems; and/or (4) as may, in INDIEVILLE.NET's sole judgment, be required by any applicable laws, rules or regulations or the Terms and Conditions applicable to this website.

Personally identifiable information will be shared with third parties to further the purpose for which you provide such information (e.g., to process your subscription request or merchandise order) or when we believe in good faith that the law requires it, or to protect the rights or property of INDIEVILLE.NET or its affiliates or subscribers or to comply with legal or regulatory obligations. In addition, we may transfer information to a third party in the event of corporate restructuring (e.g., a sale, merger, or other transfer of assets).

Agents and contractors of Indieville who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for us.

Currently, we do not share personally identifiable information with unrelated third parties for their own marketing purposes without your prior permission.

YOUR CHOICES
We have developed a system that enables you to express your preferences regarding our newsletters and communications. To remove yourself from a mailing list, go to the edit profile section:  http://indieville.net/lists/?p=unsubscribe  and log in with your email. You can view and change your email preferences. To unsubscribe from a certain newsletter, uncheck the appropriate box. If you'd like to add a new newsletter, simply check the corresponding box. Be sure to click the submit changes link at the bottom of the page to make sure your preferences get updated.

COLLECTION OF INFORMATION BY THIRD PARTY SITES AND SPONSORS
Please be aware that INDIEVILLE.NET advertisers or web sites that have links on our site may collect personally identifiable information about you. The information practices of those web sites linked to INDIEVILLE.NET are not covered by this privacy policy.

We sometimes may offer content (e.g., contests, sweepstakes, or promotions) that is sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the site activity. We have no control over these third parties' use of this information. The site will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.

INDIEVILLE.NET uses third-party advertising companies to serve ads when you visit our website. These companies may use non-personally identifiable information about your visits to this and other websites in order to provide advertisements on this site and other sites about goods and services of interest to you.

SHOPPING SERVICES
INDIEVILLE.NET strives to offer its visitors a secure and safe environment for credit card purchases. The shopping and fulfillment services offered on INDIEVILLE.NET are operated by INDIEVILLE.NET's agent, who collects personally identifiable information necessary to accept, process and ship your ordered merchandise on behalf of INDIEVILLE.NET, to provide you with information you may request and updates on the status of your order, and to assist your purchasing experience.

SECURITY
Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, INDIEVILLE.NET cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we use reasonable efforts to ensure that collected personally identifiable information is secure and not readily accessible to unapproved individuals or third parties. INDIEVILLE.NET has limited the number of people who have physical access to our database servers and has implemented electronic security systems and password protections which help further guard against unauthorized access.

REVIEWING YOUR INFORMATION
To access the personally identifiable information that this Web site has collected about you online, to correct factual errors in such information, or to update your interests, preferences or other portions of your user profile, please go to the edit profile section:  http://indieville.net/lists/?p=unsubscribe and log in with your email.

CHILDREN
INDIEVILLE.NET is sensitive to parents' concerns about the collection of personally identifiable information from children. As such, INDIEVILLE.NET will not collect knowingly personally identifiable information from children age 17 and under.

CONTACT INFORMATION
If you have any questions, comments or concerns regarding INDIEVILLE.NET's privacy policy and/or practices, please visit www.Indieville.NET.

SUBSCRIBE TO INDIEVILLE NEWSLETTER